The eBay Mobile Commerce Infographic is a groundbreaking interactive tool where media and consumers can view a global heat map to discover consumers' mobile shopping activity on eBay and compare data representing eBay's top 20 item categories and the total value of items purchased on mobile devices across six international markets.
The Mobile Commerce Infographic was created as a study of the extensive buying activity that occurs on eBay mobile platforms across the top six international markets. It is a visualization of a representative sample of buyer transactions that occurred on eBay via mobile devices over a specific time period.
The Infographic is based on raw data that includes eBay's top 20 categories and the total value of items purchased, or Gross Merchandise Bought (GMB) via mobile devices, in the U.S., Australia, Canada, France, Germany and the United Kingdom. To represent large population areas and to condense data for a seamless display, postal codes were grouped to create distinct areas. The methodology used to create these areas was based on the distance from the center of one postal code to adjacent postal codes. Those with a distance of less than .35 (latitude or longitude) between them were combined into an area.
The size of each point on the map corresponds to the number of postal codes encompassed within that area. The more postal codes included in an area, the larger the point on the map. The color of the points ranges in intensity, and areas with lower transaction totals appear in a light green while those with the highest number of total transactions appear in dark green. The spectrum of color can be most easily understood by comparing points on the map to the Activity Level Indicator, found beneath it.
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This Infographic is provided for personal, non-commercial use and is intended for informational and educational purposes only. The data in this Infographic may not be reproduced, transmitted, distributed, displayed, licensed, altered, stored for subsequent use, or otherwise used in whole or in part in any manner without the prior written consent of eBay Inc.